The art of feeling again

A term is doing the rounds in the world’s leading travel magazines: slow luxury. The idea behind it is as old as the longing itself and as current as planning a summer holiday. How can you tell if you’re ready for it? We’ll reveal that to you today. 

The luxury sector is currently reinventing itself. Now that “quiet luxury” has shaped the fashion world – moving away from logos and towards understated elegance – “Slow Luxury” is now taking the travel world by storm. Slow Food became Slow Travel, and Slow Travel is now becoming Slow Luxury – with the idea that true luxury is measured by one single thing: time.

So, how can you tell if you’re ready for Slow Luxury at Arpuria?

1. Your screen time exceeds the time you spend in nature
That’s exactly what Slow Luxury is all about: consciously swapping pixels for panoramic views. 

2. Your last holiday was lovely, but nothing out of the ordinary
Rain shower, rooftop bar, rattan furniture: the design hotel looked just like any other on Instagram. Slow Luxury seeks the opposite of the run-of-the-mill.

3. You want to know what’s on your plate
You find the 14-course tasting menus of the luxury world a bit boring. Now you’re looking for cuisine with heritage and a philosophy behind it. 

4. For you, a spa means: transformation, followed by recovery
You’re looking for a wellness experience with effects that last long after your stay. In Arpuria’s Aria Spa, the panoramic sauna with mountain views, the hay sauna with Alpine scents, the infrared salt cave, and an aromatic steam bath await you. Personalised treatments round off the experience.

5. For you, luxury means: control over your own time
The most precious thing in your life is, without a doubt, your attention. Slow Luxury gives it back to you. In the Arlberg region in spring, that means: first a hike through the awakening mountain landscape, then relaxing with a book in the Relax Lounge on the fifth floor, and a glass of wine in the Vita Bar in the evening – all at your own pace. 

6. You prefer to travel deep rather than far
Three destinations in a week? Those days are gone. Slow Luxury travellers choose a destination and immerse themselves in it. 

7. You’ve read this far – and feel seen
The clearest sign that you need Slow Luxury is your natural response to the concept. You read about it – and something inside you says: yes, that’s exactly it. Arpuria gives you space for this. At 1,300 metres above sea level, blending tradition with understated elegance. Precious, pure and – in the best sense of the word – incomparable.